Think Outside the Inbox: Email Marketing
Weekly challenge 1
1.
Question 1
Fill in the blank: Email marketing is the process of sending messages to a list of existing subscribers to _____.
1 / 1 point
establish a brand voice
gain followers on social media platforms
share useful insights about customer behaviors and interactions
share information, drive sales, or create community
2.
Question 2
The fact that 50% of people use the same email for ten years or more reflects which success factor of email marketing?
1 / 1 point
Lifespan
Insights
Number of email users
Ease of use
3.
Question 3
Email marketers can expect that for every dollar they spend on email marketing, they will earn 42 dollars. This best describes what concept?
1 / 1 point
Narrative context
Search engine optimization (SEO)
Return on investment (ROI)
Key performance indicator (KPI)
4.
Question 4
While creating an email marketing strategy, you conduct an analysis to identify the brand’s core strengths and mission. What analysis helps you learn more about the brand?
1 / 1 point
PESTLE audit
BRAND audit
SMART audit
SWOT audit
5.
Question 5
Imagine a company is creating an email campaign for an app-based tech company. What kind of goal should the company set to grow their brand?
0 / 1 point
SMART goal
START goal
SUCCESS goal
BRAND goal
6.
Question 6
Fill in the blank: When setting a goal, it is important to consider who is involved, the reason or purpose behind it, and the requirements and constraints. This helps to ensure the goal is _____.
1 / 1 point
attainable
specific
time bound
relevant
7.
Question 7
Which of the following statements is considered a don’t when it comes to email marketing? Select all that apply.
1 / 1 point
Stick to one length and format without testing
Send the same emails to every single subscriber
Send spam emails
Prioritize quality over quantity
8.
Question 8
Which of the following statements best describes why segmenting your email subscriber list is important?
1 / 1 point
It allows you to send the same emails to every subscriber.
It ensures a broad recipient list receives your emails.
It helps you keep your customers’ attention.
It allows you to target tailored emails to specific people.
9.
Question 9
Which of the following are effective ways to segment email marketing lists to ensure specific customers enjoy marketing emails? Select all that apply.
1 / 1 point
Segment by timezone
Segment by gender
Segment by birth month
Segment by name
10.
Question 10
A digital marketer creates monthly emails with interesting stories their subscribers enjoy reading. What email marketing best practice does the marketer use?
1 / 1 point
Focus on delivering quality content instead of frequent content
Send the same email to all email subscribers
Use segmentation to personalize their emails
Prioritize appearing in inboxes and reminding customers of their brand
Weekly challenge 2
1.
Question 1
Which of the following are examples of content you would likely find in an email for a furniture company’s marketing campaign? Select all that apply.
0.5 / 1 point
An email asking a customer “How was shopping with us?” with a scale from 1 to 10 for customers to rate the experience.
A collection of pictures of the company picnic attached to an employee email.
The headline “For The Remote Worker” along with an image of an office chair and a link to a landing page where customers can purchase the chair.
The subject line “Discount Code For 20% Off Inside!” for a new promotion on desks.
2.
Question 2
Imagine that a cosmetics company shares an interactive email inviting potential new customers to match products to suit their own skincare needs. What is this an example of?
0 / 1 point
Discount code
Educational email
External resource
Acquisition email
3.
Question 3
Why do marketers send welcome emails in the consideration stage of the marketing funnel?
1 / 1 point
Because users have made a purchase and may be interested in promotional offers
Because users are unfamiliar with the business and do not know what they are searching for
Because users are regular customers who want to read interesting stories about the business
Because users have subscribed to the business’s marketing emails and are interested in more information
4.
Question 4
Which of the following marketing emails should include mentions of trending topics, pop culture, or current events?
1 / 1 point
Retention email
Acquisition email
Newsletter
Feedback email
5.
Question 5
Which type of emails get the word out about special offers, limited time deals, or exclusive content?
1 / 1 point
Customer emails
Promotional emails
Acquisition emails
Launch emails
6.
Question 6
What type of follow-up email can a company send to a customer who selects a product but does not purchase it?
1 / 1 point
Cart abandonment email
Promotional email
Acquisition email
Feedback email
7.
Question 7
A marketer sends follow-up emails to customers after they make a purchase. What do they ask customers to do in the follow-up email?
1 / 1 point
Confirm when they will order from the business again
Buy again, using a promotion included in the email
Provide feedback on their shopping experience
Share their social media usernames
8.
Question 8
Which of the following types of email fall into the consideration bucket of the marketing funnel? Select all that apply.
0.5 / 1 point
Promotional emails
Newsletters
Retention emails
This should not be selected
Welcome emails
9.
Question 9
Fill in the blank: The text in the main content of an email is called email _____.
1 / 1 point
script
body
tweet
hashtag
10.
Question 10
Fill in the blank: A subtle button in a welcome email that says “Get Started” is an example of _____.
1 / 1 point
a newsletter
an email body
a virtual first impression
a call to action
Weekly challenge 3
1.
Question 1
As a digital marketer, you are building an email list for an upcoming campaign. How can you use search engine marketing to help build your list?
1 / 1 point
Customer addresses
Website prompts and customer surveys
Customer surveys
Likes and follows
2.
Question 2
What is the practice of dividing an email subscriber list into smaller groups based on criteria like interest, location, or purchase history?
1 / 1 point
Segmentation
Summarization
Separating
Operating
3.
Question 3
As a digital marketer, you segment your email list according to spending habits, browsing habits, and brand loyalty. What are these characteristics referred to as?
1 / 1 point
Psychographic data
Geography data
Behavioral data
Demographic data
4.
Question 4
As a digital marketer writing an email, what question should you consider to help write the body text?
0 / 1 point
What should the reader know before clicking on the email?
Why should the reader open the email?
What should the reader do after reading the email?
How does this content help the reader?
5.
Question 5
Fill in the blank: In email writing, you should always address your readers by using _____ language. This point of view is used for giving directions, offering advice, or providing an explanation.
1 / 1 point
fourth person
second person
third person
first person
6.
Question 6
Which of the following is true regarding using automation in email marketing?
1 / 1 point
You can only use it to track engagement of each subscriber.
You can only use it to send automatic welcome messages.
You can only use it to segment your list.
You can use it to assist with multiple tasks.
7.
Question 7
Which of the following are examples of email marketing tools? Select all that apply.
0.75 / 1 point
Search Console
HubSpot
Mailchimp
Hootsuite
8.
Question 8
As a digital marketer, you accidentally send an email to a group of non-customers instead of to a group of previous customers. This is an example of what email marketing mistake?
1 / 1 point
Sending to the wrong segmented list
Sending a broken link
Sending with personalization mistakes
Sending duplicate emails
9.
Question 9
Mistakes happen in email marketing, such as sending an email to the incorrect segmented list. What process can marketers follow to prevent mistakes from happening?
1 / 1 point
Quality send
Quality planning
Quality review
Quality control
10.
Question 10
How can marketers set the tone of an email marketing campaign?
1 / 1 point
Consider the reader’s perspective and ask what kind of narrative they prefer
Ask why they are sending an email in the first place
Reflect on the purpose and narrative and what voice aligns with it
Add details such as who came up with the idea for the product
Weekly challenge 4
1.
Question 1
A marketer works with data and metrics. Which of the following refers to the relationship between data and metrics?
0 / 1 point
Metrics are numbers, and data is the qualitative measurement of metrics.
Data is a number, and metrics are the qualitative measurement of data.
Data is a number, and metrics are the quantitative measurement of data.
Metrics are numbers, and data is the quantitative measurement of metrics.
2.
Question 2
Which question should you ask to determine which metrics should be KPIs?
1 / 1 point
Which metrics should we prioritize for success?
Which metrics are trending in our industry?
Which metrics cost the most to track?
Which metrics cost the least to track?
3.
Question 3
What metric is calculated by dividing the number of people who opened the email by the number who received the email?
1 / 1 point
Unsubscribe rate
Conversion rate
Open rate
Click-to-open rate
4.
Question 4
A digital marketer calculates the percentage of email recipients who clicked on one or more links in an email out of the total number of unique opens. What metric is this?
1 / 1 point
Open rate
Conversion rate
Subscribe rate
Click-to-open rate
5.
Question 5
After emailing their subscriber list, a marketer divides the total number of undelivered emails by the number of emails sent, multiplied by 100. What metric are they calculating?
1 / 1 point
Email bounce rate
Email spam rate
Email denied rate
Email complaint rate
6.
Question 6
How do you calculate the conversion rate of an email?
1 / 1 point
Total ad interactions / number of people who opened the email
Number of conversions / total ad interactions
Number of people who opened the email / total ad interactions
Total ad interactions / number of conversions
7.
Question 7
What is the calculation for return on investment (ROI)?
1 / 1 point
(total revenue x total spent) / (100)
(total revenue / total spent) x 100
(total spent / total revenue) x 100
(total spent x 100) / (total revenue)
8.
Question 8
As a digital marketer, you are calculating your email list growth rate for the past month. The list gained 1,729 new subscribers. It had 245 unsubscribes. The list total is 76,921 subscribers. How do you calculate the list growth rate for the past month?
1 / 1 point
[(1,729 – 245) / 76,921] x 100
[(76,921 – 245) / 1,729] x 100
[(245 – 1,729) / 76,921] x 100
[(76,921 – 1,729) / 245] x 100
9.
Question 9
Which of the following are recommendations for the email marketing report? Select all that apply.
1 / 1 point
Make the presentation more visual with graphs and charts.
Include a collection of KPIs that represent the campaign’s progress.
Include jargon and technical language to display expertise.
Exclude mentioning areas for improvement to keep the presentation positive.
10.
Question 10
When giving a presentation on email marketing metrics, you stop speaking after you pose a question to the audience and when you transition to a new section. Which tip for presenting does this represent?
1 / 1 point
Be concise
Know your audience
Tell a story
Allow for pauses
Weekly challenge 5
1.
Question 1
Consider the following SMART goal:
Use the email marketing software to remove all list subscribers that have not opened a message in over six months by March 31st.
What part of the goal is time-based?
1 / 1 point
“remove all list subscribers”
“that have not opened a message in over six months”
“by March 31st”
“Use the email marketing software”
2.
Question 2
Which of the following SMART goals are measurable?
0 / 1 point
Remove all list subscribers by the end of the month
Increase revenue in six months
Gain new followers by March 20th
Use email marketing software for the campaign
3.
Question 3
A marketer creates a SMART goal for an upcoming social media campaign. Why is it important for a SMART goal to be specific?
1 / 1 point
It has evidence to prove whether it was successful or not.
It allows you to track and measure the goal along the way.
It matches the organization’s needs and priorities.
It allows you to know if you’ve achieved it.
4.
Question 4
As a digital marketer for a pet supplies business, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by psychographic characteristics? Select all that apply.
1 / 1 point
What type of pet do you own?
Do you make your pet’s food?
What city do you live in?
Do you use toys to play with your pet?
5.
Question 5
As a digital marketer for a sportswear brand, you are segmenting your email list to reach couples between the ages of 25-45 who can afford to pay for monthly fitness programs.
What did you segment this list according to?
1 / 1 point
Geographic factors
Demographic data
Psychographic characteristics
Behavioral data
6.
Question 6
As a digital marketer for a wellness brand, you are segmenting your email list to reach customers who frequently shop online and try new online stores. What did you use to segment this list?
1 / 1 point
Behavioral data
Demographic data
Psychographic characteristics
Geographic characteristics
7.
Question 7
A marketer creates an email. Why should they include body copy?
0 / 1 point
To encourage readers to make a purchase
To tell readers what you are offering
To describe how the content helps the reader
To highlight the features instead of the benefits
8.
Question 8
A digital marketer monitors an email list to determine the rate at which the list grows. They count 1,706 new subscribers and 91 unsubscribes. The total number of email addresses on the list is 10,100. How would they calculate the list’s growth rate?
1 / 1 point
[(1,706 – 91) / 10,100] x 100
[(10,100 – 1,706) / 91] x 100
[(91 – 1,706) / 10,100] x 100
[(10,100 – 91) / 1,706] x 100
9.
Question 9
In your last email send, you delivered 23,019 emails with 3,162 ad clicks and 771 conversions. How would you calculate the email conversion rate?
1 / 1 point
3,162 / 23,019 (ad clicks / emails sent)
771 / 3,162 (conversions / ad clicks)
23,019 / 3,162 (emails sent / ad clicks)
3,162 / 771 (ad clicks / conversions)
10.
Question 10
A digital marketer delivers 510,00 emails for an email marketing campaign. The emails received 180,32 unique opens and 20,554 clicks. How would they calculate the click-to-open rate?
1 / 1 point
510,00 / 20,554 (emails delivered / total clicks)
20,554 / 510,00 (total clicks / emails delivered)
180,32 / 20,554 (unique opens / total clicks)
20,554 / 180,32 (total clicks / unique opens)
