Make the Sale: Build, Launch, and Manage E-commerce Stores
Weekly challenge 1
1.
Question 1
A company receives electronic payments from customers who buy its digital services online. What type of business model does this company use?
1 / 1 point
Brick-and-mortar
Direct sales
E-commerce
Wholesale
2.
Question 2
Health coaching, business consulting, or graphic design are examples of which type of e-commerce?
1 / 1 point
Digital goods
Software
Physical goods
Services
3.
Question 3
Which of the following are challenges in e-commerce? Select all that apply.
1 / 1 point
Lack of in-person customer service
Difficulty stocking new products
Higher rate of returns
Cost of shipping
4.
Question 4
An online store receives a large number of conversions for a new product. What do these conversions indicate?
1 / 1 point
Customers purchased the product by completing the checkout process.
The store gained a large number of return customers.
Customers visited the store after clicking an ad.
The store tracked the items customers plan to purchase.
5.
Question 5
Which of the following keeps track of all the items the customer plans to purchase?
1 / 1 point
Return on ad spend (ROAS)
Demographics
Product sources
Digital shopping cart
6.
Question 6
What information does a marketer gather when researching a company’s market size?
0 / 1 point
The general public’s budget for the company’s products or services
A description of customers most likely to purchase the company’s products or services
The company’s most important competition
The level of demand for the company’s products or services
7.
Question 7
Which of the following are benefits to a company using market research to better understand customers? Select all that apply.
1 / 1 point
The ability to determine the net profit for a product
The ability to create an effective strategy for spending a marketing budget
The opportunity to hire an e-commerce analyst
The opportunity to build a brand that customers can identify with
8.
Question 8
How do tools like Google Trends help you determine the demand for a product?
1 / 1 point
They allow you to compare reviews and determine a product’s biggest competitor.
They allow you to compare products and determine audience interest.
They allow you to calculate the net profit of future products.
They allow you to monitor the traffic to your website.
9.
Question 9
Fill in the blank: Dropshipping, partnering with a vendor or wholesale supplier, and designing and creating custom products to manufacture are all examples of _____.
1 / 1 point
shipping products from the supplier directly to the customer
promoting a product or service by identifying it with a particular brand
ways a company can source products for their business
demographics to consider when conducting market research
10.
Question 10
Which tactic might help an e-commerce store improve its brand identity?
1 / 1 point
Share promotions and ads on every page of the store’s website
Duplicate a competitor’s brand strategy
Highlight low prices and discounts as the store’s primary focus
Include frequently asked questions (FAQs) on the store’s website
Weekly challenge 2
1.
Question 1
Which of the following is a store that allows customers to search or browse for products, add them to a virtual shopping cart, and pay for their purchase online?
1 / 1 point
Warehouse store
Brick-and-mortar store
Specialty store
E-commerce store
2.
Question 2
A marketer creates a page that includes a description of a business and its products. The page serves as a central connection point on the website. What e-commerce website element does this refer to?
1 / 1 point
Navigation page
Home page
Product page
Shop page
3.
Question 3
Which of the following means that a website or mobile app is designed and developed so that people with disabilities can use it?
1 / 1 point
Web accessible
Fast load times
Browser consistency
Mobile compatible
4.
Question 4
Fill in the blank: Shopify, WooCommerce, and Magento are all examples of _____.
1 / 1 point
Tweets
hashtags
e-commerce platforms
brick-and-mortar stores
5.
Question 5
An e-commerce business aims to create a custom online store with technical features and capabilities. A web developer will edit the original source code. Which type of e-commerce platform will help them achieve their goal?
1 / 1 point
Retail application software
Content management software
SaaS (Software-as-a-Service)
Open-source software
6.
Question 6
What disadvantage of SaaS should a business consider when searching for an e-commerce platform?
1 / 1 point
It requires businesses to pay separately for a web hosting service.
It is an all-in-one solution that provides hosting, security, and customer service.
It may only integrate with certain third-party apps or shopping channels.
It connects businesses with website developers who manage websites.
7.
Question 7
Fill in the blank: _____ is a brief written description of an image that helps screen readers and search engines understand what is shown in the image.
1 / 1 point
Product description
SKU
Meta description
Alt text
8.
Question 8
Which of the following can be done in the marketing dashboard of a Shopify account? Select all that apply.
0.25 / 1 point
Ability to automate campaigns to display ads and send messages based on customer behavior
Ability to review an overview of key metrics like total sales, conversion rate, and average order value
Ability to create discounts that apply automatically to a customer’s cart
Ability to create campaigns for ads, email, social media, and other marketing channels
9.
Question 9
A business registers with the Google Merchant Center. How does this decision benefit their company?
1 / 1 point
It provides access to original source code.
It increases product visibility with accurate Google Shopping listings.
It provides hosting, security, and customer service with Google Shopping.
It is available on an affordable subscription basis.
10.
Question 10
While building a Shopify account, where can a user go if they do not find the sales channel they want in their list?
1 / 1 point
Apple Store
Amazon Appstore
Microsoft App Store
Shopify App Store
Weekly challenge 3
1.
Question 1
A business owner searches for a cost-effective advertising solution that will allow them to reach a global audience. Their goal is to reach customers quickly by using an easy-to-produce method. What form of marketing should they consider?
1 / 1 point
Traditional campaigns
Online advertising
Print marketing
Smart bidding
2.
Question 2
Fill in the blank: _____ have become the primary way for companies to get their brands recognized and products discovered.
1 / 1 point
Online forums
Billboard campaigns
Online ads
Ecommerce stores
3.
Question 3
Fill in the blank: _____ offer a variety of campaign types to help digital marketers craft specific messaging in their online ads to attract and engage potential customers.
1 / 1 point
Digital strategists
Google Ads
Web browsers
Social media platforms
4.
Question 4
As an e-commerce marketer, you aim to sell a product by listing it on search results along with a photo of the product and its price. Which ad campaign should you create?
1 / 1 point
A shopping ad campaign
A video ad campaign
A YouTube ad campaign
A search ad campaign
5.
Question 5
What type of campaign provides a simpler business marketing experience by combining Search and Display campaigns and allows Google to control most of the campaign’s management?
1 / 1 point
Automated campaigns
Media-generated campaigns
Diverse campaigns
Smart campaigns
6.
Question 6
As an e-commerce marketer, you create a campaign that maximizes shopping potential by combining your single existing product feed and assets into ads across a variety of networks. What campaign is this?
1 / 1 point
Smart Shopping campaign
Diverse campaign
Product campaign
Automated campaign
7.
Question 7
As an e-commerce marketer, you choose a campaign name and then set the goals for a Smart Shopping campaign. What should you select as the goal?
1 / 1 point
“Inventory” then “Discovery”
“Sales” then “Shopping”
“Leads” then “Video”
“Views” then “Display”
8.
Question 8
Fill in the blank: During _____, businesses can expect to receive the most financial gain.
0 / 1 point
the holidays
the on-season
the warmer months
the off-season
9.
Question 9
Fill in the blank: The_____is a tool that allows a company to forecast the impact of different spending scenarios and events during upcoming seasons.
1 / 1 point
Smart Bidder
Predictive Measurer
Performance Planner
Seasonal Adjuster
10.
Question 10
E-commerce specialists often use the Google Trends forum. What does this tool enable them to do?
1 / 1 point
Automatically target customers with limited-time deals, discounts, or free shipping
Identify where a customer decided to leave the shopping experience
Increase a product’s price to make it competitive with other retailers
Explore what customers around the world are searching for on Google
Weekly challenge 4
1.
Question 1
Consider the following scenario:
In order to engage customers and strengthen their connection to the brand, a bridal gown e-commerce store guides their customers to a questionnaire that helps them find a dress that fits their needs. Then, the store provides a video that guides the customer through the process of accurately taking their own measurements.
What is this direct customer attention called in e-commerce?
1 / 1 point
Personalization
Connection
Virtual engagement
Customer-investment
2.
Question 2
How can a brand personalize its rewards program?
1 / 1 point
Ask customers to share product reviews on social media
Offer customers free shipping with every order
Send monthly “product update” newsletters
Send customers gifts on their birthdays
3.
Question 3
When can a customer enter the checkout process?
1 / 1 point
After they complete a brief survey
Once they create a store account
After they add an item to their shopping cart
Once they browse at least three items on the site
4.
Question 4
Why do e-commerce stores use a point-of-sale (POS) system?
0 / 1 point
To securely process online payment transactions
To capture promotional codes and assign them to products
To send customers discounted offers for popular products
To effectively gather customer data such as order history
5.
Question 5
Why do customers typically abandon their carts during the checkout process?
1 / 1 point
Affordable, popular, and useful products sell out quickly
The website receives too much traffic
The costs for shipping, taxes, and fees are too high
They are required to create an account
6.
Question 6
An e-commerce business plans to optimize its website to reduce the number of abandoned carts. What action will help them achieve their goal?
1 / 1 point
Open a physical store
Offer pick-ups instead of delivery
Offer a generous returns policy
Include one payment option
7.
Question 7
An e-commerce company stores its inventory in a warehouse and uses custom packaging and labels before shipping orders to customers. Which type of order fulfillment is this?
1 / 1 point
In-house order fulfillment
Custom order fulfillment
Fulfillment service
Dropshipping
8.
Question 8
An e-commerce company maintains control of the quality of its brand by storing its own inventory, and packaging and labeling all orders. What type of fulfillment model does the company use?
1 / 1 point
Custom fulfillment
Product shipping
Fulfillment services
In-house fulfillment
Correct
9.
Question 9
What is dropshipping?
1 / 1 point
When products are shipped from the supplier directly to the customer.
When there are multiple locations and the product ships from the location closest to the customer’s home.
When a third-party company prepares and ships orders from their fulfillment centers.
When a company handles everything themselves.
10.
Question 10
What is a fulfillment service?
1 / 1 point
A product fulfillment company that ships from the supplier directly to the customer
A third-party company that prepares and ships orders from their fulfillment centers
A dropship supplier that handles their own order fulfillments
A byproduct of a company’s in-home fulfillment that customizes shipment packaging
